edson design is
balanced
Finding the balance between rational and emotional is something that we feel very strongly about. We want to see this balance represented through the expression of the products or experiences we create.
empathetic
The ability to truly try to understand a person without any judgment is extremely important to us. We aim to see the world through other people’s eyes and to learn from their experiences.
playful
We strongly believe that design should be inviting, accessible and evoke emotions for anyone who engages with it. Playfulness is one of the main ways we approach our design process; to bring fun emotions to this, already, serious world.
industrial design
Industrial design (id) to us is a creative problem-solving process, which drives innovation, create business opportunities, and leads to a better quality of life through physical products.
strategic design
We see strategic design (sd) as a process of future-oriented design principles in order to increase an organisation's innovative and competitive qualities.
user interface design
In our eyes, user interface design (ui) focuses on anticipating what users might need to do, and ensuring that the interface has elements that are easy to access and understand.
want to work with us?
we would love to hear from you
Feel free to contact us, if you are excited, and want to explore the possibilities of us finding new horizons together……or to just say hi.
current collaborations
Current projects can not be displayed as they are confidential and owned by the companies we are working with, but we are sure you will see it in the near future.
work sample
Dura Automotive Systems
At Dura Automotive Systems the work was focused on CES infotainment concepts for CES Las Vegas and CES Shanghai. The processes of these concepts were from sketch to prototype and were displayed at both CES in 2018. This was a collaborative process where we were responsible for the full industrial design.
Click on the button below to see some sketches and renders of the projects.
HARMAN International
AT HARMAN International the work was both internal and external; creating CES concepts, as well as supporting OEM with strategic and production design of premium audio in for AKG and Bang & Olufsen in collaboration with Cadillac, Audi and Ford.
Click on the button below to see images of the projects that are already public.